Campaign Management Lead

- Marketing
- Charlotte, NC, USA
- Full Time

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We are excited to welcome a Campaign Management Lead to our growing team! Key Benefit Administrators is consistently named a Top Workplace by our employees, and we are excited to speak to qualified candidates about this new work from home opportunity!

Creating a Top Workplace is about more than offering great benefits and vacation time - it is about organizational health. Employees want to align with the company's vision, be challenged by a high-performance culture, and feel that they are valued and that their voices are heard.

At Key Benefit Administrators, we believe in delivering a Wow level of service to our valued clients and living up to our mission of improving people's health through high quality, cost-effective care. Strong core values, supportive work relationships, high quality training and personal development are part of our DNA, and we are looking for the right individual to join us!

If you are passionate about delivering high quality service and would like to be part of our supportive family culture - we want to hear from you. The Campaign Management Lead position includes a comprehensive benefit package, full training program and competitive salary! This is a work from home opportunity.

Campaign Management Lead Overview: The Campaign Management Lead will oversee the end-to-end platform experience between email and text campaigns along with the monitoring of website analytics as a unifying experience across our marketing channels. This will involve the development, implementation, and optimization of all Airship marketing and communication campaigns and provide Google website analytics for the Key Family of Companies.

Campaign Management Lead Essential Duties and Responsibilities

- Collaborate with marketing, communications, and business units to define the strategy and objectives for Airship campaigns.
- Design and build comprehensive Airship campaigns that align with company goals, target audiences, and customer journeys.
- Stay informed of the latest trends, best practices, and innovations in mobile marketing and push notification strategies.
- Manage end-to-end Airship campaigns, including push notifications, in-app messages, SMS, and email campaigns.
- Ensure campaign deployment schedules are adhered to and maintain timely delivery across all channels.
- Maintain and troubleshoot the Airship platform to ensure optimal performance, and address any issues related to campaign execution.
- A/B test messaging, frequency, and other variables to maximize engagement.
- Analyze the performance of Airship campaigns, generating insights from key metrics such as open rates, website click traffic from campaigns, click-through rates, conversions, and customer engagement.
- Provide detailed campaign reports, with actionable insights and recommendations to improve future campaigns.
- Monitor trends and optimize campaigns based on the need to incorporate all possible data points including but not limited to Airship, inbound phone and website performance metrics to ensure continuous improvement and growth.
- Work closely with internal teams (design, copywriting, analytics) to ensure cohesive campaign execution.
- Communicate campaign objectives, strategy, and performance metrics to senior leadership.
- Provide training and mentorship to team members on using the Airship platform effectively.
- Ensure all campaigns comply with relevant regulations (e.g., GDPR, CAN-SPAM) and best practices in mobile and digital marketing.
- Continuously seek opportunities to enhance campaign efficiency and effectiveness through automation and segmentation.
- Perform other work-related duties as assigned.

Competencies, Knowledge, Skills and Abilities:

- Bachelor's degree in marketing, communications, or a related field (or equivalent experience).
- A minimum of 5 years of experience using the Airship campaign management platform.
- Proven track record of building, executing, and optimizing multi-channel marketing campaigns.
- Strong analytical skills and experience with campaign performance metrics and reporting.
- Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
- Familiarity with mobile marketing technologies and trends.
- Exceptional communication and collaboration skills.
- Experience in the healthcare or insurance industry is a plus.
- Knowledge of other campaign management platforms and marketing automation tools.
- Proficiency in data analytics tools (e.g., Google Analytics, Tableau) and SQL for reporting purposes.

More about Key Benefit Administrators:

KBA is a privately owned company with a family atmosphere and supportive leadership, and we take an active role in our local communities with corporate sponsorships and community outreach programs. Employees continue to vote KBA as a Top Workplace year after year! https://topworkplaces.com/company/key-benefit-administrato/indystar/

Founded in 1979 as a full-service group benefits administration firm specializing in self-funded medical plans, the Key Family has grown to become one of the country's largest independently owned third party administrators, supporting a wide variety of group benefit plans.

Learn more about KBA here: https://keybenefit.com/

Our Mission: To create happy customers who renew by improving upon our successful track record of applying patented, proven, creative solutions to the reduction of healthcare costs while improving people's health through high quality, cost-effective care.

Check us out on Glassdoor! https://www.glassdoor.com/Overview/Working-at-Key-Benefit-Administrators-EI_IE692314.11,37.htm

If you are unable to complete an application for Campaign Management Lead position due to a disability, contact Human Resources by calling 800-560-3539 to ask for an accommodation or an alternative application process.

All qualified applicants for the Campaign Management Lead position will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.